Choo Peng Chee


Mr. Choo Peng Chee was elected as a Director of the Company on July 30, 2021.

Mr. Choo has more than 35 years of experience in the retail industry. He was appointed Chief Executive Officer of DFI Retail North Asia in August 2021, covering all food retail operations in Hong Kong, Macau, China, as well as the convenience format in Singapore. He has been a Director of the Dairy Farm Management Services Board since 2013 and is also a member of the Executive Board of the DFI Retail Group. He joined the Group in 2000 and was the Chief Executive Officer of Cold Storage, Market Place, and Shop N Save in Singapore from 2005 to 2009. He subsequently served as the Chief Executive Officer for Wellcome Hong Kong from 2010, and was appointed as Regional Director for North Asia (Food) in 2013, and Chief Executive Officer for North Asia & Group Convenience in 2018.

Mr. Choo has an MBA in retailing from the University of Stirling, Scotland.

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