Supermarket

Filling carts with price-savvy, healthy household staples

Robinsons Retail’s chain of supermarkets is the largest segment in its portfolio with 300 stores nationwide. It currently houses leading banner brands present in a broad rangeof markets.

Collectively, the supermarkets target a broad consumer base through diverse formats and inclusive options - from budget items to premium products.

The Supermarket segment stays attuned to growing consumer needs and trends to best serve communities.

With its expansive reach, the segment contributes to several social involvement and engagement initiatives, working closely with partner vendors, charities, government, and non-government organizations.

Vision

To be the supermarket of choice known for fresh and healthy food, clean hygienic stores, competitive prices, and excellent customer service.

Mission

To educate and empower its customers on their choice of food and products that promote health living.

Store Count

145

Robinsons Supermarket is the Philippines' first mainstream supermarket anchored on health and wellness that prioritizes locally sourced produce and nutrition-oriented campaigns.

Most of its offerings follow the Food and Nutrition Research Institute's color-coded certification system for healthy products. It empowers customers with health selections at accessible price points and locations.

In June 2020, Robinsons Supermarket also debuted in digital retail through GoCart (formerly GoRobinsons) - RRHI's very own group-wide e-commerce platform.

Store Count

91

Robinsons Easymart is a standalone mini-mart store that brings quality products closer to homes. It covers all the essentials as a quick-stop shopping option for customers.

Smaller than the typical supermarket, it is conveniently located in residential areas and offers both basic food and non-food items.

Store Count

35

With an array of imported and gourmet selections, The Marketplace is Robinsons Retail’s premium grocery retail format that offers premium products as its key differentiation.

The Marketplace primarily caters to an upscale market, located in several central business districts and high-end developments. It was acquired by Robinsons Retail Holdings, Inc. in 2018 from Dairy Farm International as part of the acquisition of Rustan Supercenters, Inc., then one of the largest grocery food retailers in the country.

Store Count

16

Serving Filipinos since 1998, Shopwise is recognized as one of the pioneers of the hypermarket format in the Philippines.

Focusing on the daily needs of the Filipino homemaker, our hypermarkets conveniently offer a variety of fresh produce, grocery items, home appliances, and apparel. A key differentiator is its supersized and bundled offerings, pegged at affordable price points for families.

The Shopwise banner was part of the acquisition of Rustan Supercenters, Inc. in 2018.

Store Count

13

No Brand is a grocery line that caters to Korean food and lifestyle enthusiasts, providing straightforward yet stylish solutions for modern-day minimalists.

Launched in 2015 by E-mart Incorporated, South Korea’s largest multi-format retailer with over 250 branches worldwide, No Brand expanded to the Philippines and opened its first store outside Korea in Robinsons Galleria.

One of No Brand’s notable features is private label products with a simplified approach to marketing and packaging. The grocery offers a vibrant mix of affordable buys and specialty products including authentic Korean food and snacks, beauty products, cleaning materials, and more.

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