Shaping imagination with the art of play.


To be the dominant toy retailer in the Philippines, offering the right products, at the right price, at the right place, at the right time in a pleasurable and convenient shopping environment.


To nurture and develop the core competence of Toys "R" Us retailing chain in order to be the most preferred shopping destination for Toys and Baby & Kids lifestyle products in the Philippines. We believe our business is built one guest at a time, and we a

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A go-to store for toy lovers of all ages, Toys "R" Us offers an unparalleled selection of toys, video games, learning aids, electronics, and outdoor playsets. It is also proud to have its own line of private brands and exclusive merchandise for kids and hobbyists alike.

Toys "R" Us operates stand-alone stores and the toy section of all Robinsons Department Store branches nationwide.

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