Our DIY Segment has been providing hardware and home
improvement solutions for the Filipino DIYer for three decades
now.
Comprised of two of the country’s most trusted names in DIY
and home improvement, our stores feature a wide range of
products from trusted brands at competitive prices and
excellent customer service.
A pioneer in the mall-based hardware store concept, Handyman
Do it Best was established in 1994 and has become one of the
leading hardware and home improvement stores in the
Philippines.
Handyman provides value-for-money hardware, electrical and
lighting, power tools, and plumbing products as it expands its
product selection to respond to changing customer needs.
Handyman became a member of Do It Best Corporation in 2001,
one of the largest hardware and home improvement cooperatives
in the United States.
True Value is one of the country’s lifestyle destination
outlets for high-quality and unique home and office finds for
the discerning homeowner.
Acquired by Robinsons Retail in 2007, True Value has redefined
the conventional DIY store by providing a curated selection of
products that cater to a wide range of tastes and preferences
including lawn and garden tools, automotive supplies, home and
kitchen appliances, and paint and sundries, among others.
True Value is also a member of the True Value cooperative,
which became part of the Do It Best Group after its
acquisition in 2024.
The DIY segment contributed 5.7% of sales and 8.0% of EBITDA. The turnaround in SSSG was driven primarily by strong demand for typhoon‑related products in the fourth quarter, which offset the decline caused by supply chain disruptions in the first quarter. EBITDA grew faster than net sales, increasing by 9.7% to Php1.5 billion, supported by the introduction of new higher‑margin items and cost reduction initiatives.
True Value Philippines participated in Servathon 2025 with
the theme of Nurture Children, Uplift Lives, organized by
Hands On Manila held on October 4 at Le Pavillon, Pasay
City. The activity brought together corporate volunteers
to support community initiatives focused on child welfare
and social care.
As part of the program, 25 True Value employees joined the
No-Sew Blanket activity, contributing to the creation of
blankets intended for children and communities in need.
The initiative provided an opportunity for employee
volunteers to take part in hands-on service, translating
company values into tangible community support.
True Value’s continued participation in Servathon reflects
its approach to community engagement—encouraging employee
volunteerism and collaborating with civil society partners
to support social initiatives. Through consistent
involvement in programs like Servathon, the company
contributes to collective efforts that strengthen
community care and solidarity.
True Value Philippines participated in Brigada Eskwela 2025,
contributing to the preparation of learning facilities at
Bagbaguin National High School in June 2025. The initiative
supported a school community serving over 1,200 high school
students, reinforcing safe and functional learning spaces.
In partnership with Boysen and Greenfield, the initiative
focused on the refurbishment and repainting of classrooms,
helping improve the physical condition of learning
environments used daily by students and teachers. Employees
and partners worked alongside school stakeholders to restore
classrooms ahead of reopening.
Handyman’s trade-in programs allow customers to exchange
pre-loved items for discounts on selected products, while
supporting charitable donations.
Handyman partnered with Tahanang Walang Hagdan for its Stanley
Trade-In Program, where donated items included cleaning
products, light bulbs, and stools. Through its Share-a-Light
promotional campaign, Handyman also donated Php50,000 worth of
Robinsons Gift Certificates to World Vision.
As part of the Big Builders Sale at Handyman Robinsons Lipa,
Handyman turned over Php50,000 worth of sanitary wares and
construction tools to SOS Children’s Village – Lipa. The
donation supports their village, which is home to 120
children.
Moving forward, the trade-in program will be scaled to further
integrate environmental sustainability and social impact,
ensuring that still usable and good-quality traded-in items
are donated to partner NGOs for continued use within their
communities. This approach maximizes product life cycles while
extending social benefits to partner communities.