Corporate

Information

Founded by the late entrepreneur John L. Gokongwei, Jr. in 1980 with the first Robinsons Department Store in Robinsons Place Manila, Robinsons Retail Holdings, Inc. is now one of the country’s largest multi-format retailers.

Cebu Foodarama, 1968
- John L. Gokongwei, Jr.’s
first step into modern retail

With almost four decades of experience in the business, we have fostered the following major formats to serve the Filipino consumer: supermarkets, department stores, do-it-yourself, drugstores, convenience stores, consumer electronics and appliances, toys, mass merchandise, hard-discount stores, fashion specialty, beauty and pet retail.

We operate a diverse brand portfolio with some of the most trusted names in Philippine retail, and in 2019, we reached a store network of over 1,900 stores along with more than 2,000 franchised branches of community drugstores under TGP.

As we expand, we usher in the growth of modern retail in previously untapped markets. Engaging a complex network of suppliers to deliver safe and high-quality merchandise to our customers, we implement a holistic business development strategy geared towards corporate sustainability amidst a dynamic economic landscape.

We rely on a culture of customer-centricity, as we aim to engage our shoppers and delight them with products and services that are responsive and relevant to their needs. While we establish strong ties with leading mall developers in the country and serve as anchor tenants for Robinsons Malls to expand our geographical footprint, we constantly aim to incorporate new and innovative technologies into our operations.

Our presence in the e-commerce space with various partners continues to grow, and we have made strategic investments in data analytics and digitalization.

At Robinsons Retail, we strive to foster meaningful relationships with our people and our partners.

Vision

We enrich the lives of every Filipino with trusted products and solutions that bring them joy.

Mission

We aim to be an innovative lifestyle partner and customer-centric retailer of choice that provides delightful shopping experiences to every Filipino.

Brand Portfolio & Acquisitions

1980

We opened the first Robinsons Department Store in Robinsons Place Manila.

1985

Our entry into food retail was marked by the first Robinsons Supermarket opened in Cebu City.

1994

The first Handyman store opened in Robinsons Galleria, our first Do-it-Yourself format.

2000

We entered electronics and appliances retailing with Robinsons Appliances and brought Japanese CVS to the Philippines.

2004

2006

We became a sub-licensee of Toys ‘R’ Us – Asia

2007

Our first major acquisition, we acquired 66.7% of True Value from Amon Trading Corporation.

2009

We brought Daiso Japan to the Philippines as the exclusive franchise license holder of the brand.

2011

2012

We acquired 90% stake of Southstar Drug. Founded by the Dy family, it began to serve the market in the Bicol region in 1937.

2013

We launched the Robinsons Rewards Loyalty Program to engage our customers better.

2014

2015

We acquired 90% of Savers Appliances, an appliance chain whose operations are concentrated in Central Luzon and Cagayan Valley.

2016

We acquired 51% of TGP, which has the highest store network of its kind in the Philippines at over 2,000 stores.

2017

We invested in the country’s leading pure beauty e-commerce site, BeautyMNL, where we now have 30% stake.

2018

Our biggest acquisition to date, we included RSCI in our portfolio in November 23, 2018 through a share-swap valued at around Php18bn. We added its 88 stores under the banners Rustan’s Supermarket, The Marketplace, Shopwise, Shopwise Express and Wellcome to our store network.

2019

In partnership with South Korea’s biggest retailer EMart, we brought No Brand and Scentence to the Philippines.

Conglomerate Map

As it is with
business,
so it is with
family.

There are
no shortcuts
for building
either one.

- John L. Gokongwei, Jr.

Awards & Recognition

Toys 'R' Us

Plaque of Appreciation

Robinsons Appliances

Platinum Award from Hitachi

Elite 100 from Sharp

Zenith Award from Asus Philippines

FY 17 Highest Growth Achievers 1st Place Award from Epson Philippines Corporation

Top Contributor of the Yer 2017 from TCL

Plaque of Recognition from Condura

Saver's Appliances

Exemplary Sales Performance Fiscal year 2018 from Hitachi

Very Important Partner-Platinum Awardee from Koppel

1st Place in Total AC Products Sales for 2018 from LG

2nd Place in SCAC Product Sales for 2018 from LG

3rd Place in Multi-V Product Sales for 2018 from LG

Plaque of Appreciation from LG

Elite 100 from Sharp

Breakthrough Partner from Tosot

Plaque of Appreciation from Panasonic

Handyman

2018 Modern Trade Quota Buster of the Year from Pioneer

Plaque of Recognition from WD-40 Company

True Value