New International Grocery Experiences Await Shoppers at Shopwise Antipolo

May 31, 2022

In ribbon cutting photo: Cyrus Alminarez, Pilmico AVP for Commercial Sales; Evelyn Cochanco, Owner of Clever Cats; Catherine Posas, CEO & President of Dizon Farms; Ariel Fermin, President of Max's Group Inc.; Vic Gregorio, President & CEO of Shakey's Philippines (Shakey's Pizza Asia Ventures, Inc.); Menchu Tantoco-Lopez, Chairman of Unilogix Inc.; Theresa Chen, Senior Vice President of Bounty Fresh Food Inc.; Edwin Cheng, President of Bounty Fresh; and Ramon Medina, Head of Consumer Electronics Department for Samsung.

Shopwise Antipolo unveiled its updated look and assortment on May 26, 2022, highlighting a curated selection of imported goods and exclusive international brands. The recently renovated hypermarket, which is located in the commercial epicenter of Rizal province, aims to delight customers from Mega Manila through unique and elevated shopping experiences, augmented by world-class modern interiors and a high level of customer service.

Housing an extensive array of gourmet options and lifestyle products, the store offers exciting finds for a diverse and discerning market, from professional chefs and foodies to homemakers looking for unique ingredients and excellent merchandise options. The assortment currently includes products sourced from all over the world, such as exclusive product lines from leading food retailers and producers Woolworths of Australia, Meadows, and No Brand.

“From our redesigned lighting fixtures, to our grocery aisles and what we put on our shelves, the goal in our rebranding was for Shopwise Antipolo to give the best of what modern retail has to offer. This really comes down to store experience. We believe that we have the opportunity to cater to an emerging market of consumers who value better quality and specialized service, as well as convenience. After all, we’re doing it all under one roof,” shared Stanley Co, Managing Director of Robinsons Retail’s Supermarket Segment.

True to its value proposition to serve a large breadth of customer needs, Shopwise also showcases a product range beyond food and grocery, such as appliances, home and kitchen essentials, bed and bath, and general merchandise.

Onboarded brands include high grade kitchen appliances and kitchenware makers Russell Hobbes, Oster and Tefal. There is dinnerware by Corelle, which combines elegant style with durable design, and notable home furnishings manufacturers Seville Classics and Lifetime. The store also has premium bedroom linen from Hudson Essex, Pur & Calm, and Madison Avenue, among others.

Moreover, Shopwise Antipolo houses Project Pie of the Shakey's Group, which was one of the pioneers of the ‘build-your-own” pizza service. Diners can experiment and customize what goes on their meal as they choose from a multitude of ingredients that are freshly baked onto their pizza. Aside from this, the menu includes favorites like their famous chicken, pasta, and salads. Another crowd pleaser is Krispy Kreme, home of the original glazed doughnut.

“There’s a lot in store for our shoppers. We maintained the best facets of the old Shopwise and introduced changes to evolve with our target consumer. We are excited to welcome them in this re-envisioned space, where, hopefully, they feel that they get to travel the world through shopping with us," said Co.