Business Profile

Corporate Information

Robinsons Retail Holdings, Inc. (RRHI) is one of the Philippines’ largest and most diverse multiformat retailers. Every day, we serve a broad spectrum of customers across the nation through our stores and online channels. Through a vast array of products and services, we are dedicated to providing the needs of the Filipino consumer.

Vision

We enrich the lives of every Filipino 
with trusted products and solutions
that bring them joy.
Founded in 1980 by the late entrepreneur and philanthropist John L. Gokongwei, Jr., the Company began with the first Robinsons Department Store at Robinsons Place Manila. We went on to diversify to food and grocery retail, do-it-yourself, convenience stores, drugstores, and mass merchandise and specialty stores. We became publicly-listed in 2013 and are currently part of the Philippine Stock Exchange Index.
Our culture of customer-centricity and creating shared success is reflected in our strategies to adapt to the dynamic space of the retail industry, such as our continuous pursuit for digitalization, disciplined expansion, and embedding sustainability across different aspects of our operations. Through the years, we have established meaningful collaborations with various partners and suppliers. We have also contributed to the growth of local economies, provided employment to thousands of individuals, and ushered in modern retail in many parts of the country.

Mission

Our mission is to: We aim to be an innovative lifestyle partner and customer-centric retailer of choice that provides delightful shopping experiences to every Filipino.

Brand Portfolio &
Acquisitions

1980

We opened the 1st Robinsons Department Store in Robinsons Place Manila.

1994

The first Handyman store opened in Robinsons Galleria, Our first Do-It-youself format.

2006

We became a sub-licensee of Toys ‘R’ Us Asia.

2009

We brought Daiso Japan to the Philippines as the exclusive franchise license holder of the brand.

2013

We launched our Loyalty Card Program to engage our customers better.
We were listed in the Philippine Stock Exchange on Nov 11, 2013.

2015

We acquired 90% of Savers Appliances, an appliance chain whose operations are concentrated in Central Luzon and Cagayan Valley.

2017

We invested in a minority stake in the country’s leading beauty e-commerce site, BeautyMNL.

2019

We were appointed exclusive franchisee for No Brand and Scentence of E-Mart in South Korea.
We opened our first Super50 store.

1985

Our entry into food retail was marked by the 1st Robinsons Supermarket in Robinsons Place Cebu.

2000

We entered electronics and appliances retailing with Robinsons Appliances.
We entered electronics and appliances retailing with Robinsons Appliances.

2007

Our first major acquisition, we acquired 66.7% of True Value from Amon Trading Corporation.

2012

We acquired 90% stake in Southstar Drug, the oldest and one of the country’s biggest drugstore chains. Founded by the Dy family, it began to serve the market in the Bicol region in 1937.

2014

We launched Robinsons Easymart, a minimart format catering to urban residential areas.
We entered the cosmetics landscape with the acquisition of Beauty Skinnovations Retail, Inc., licensed resellers of int’l cosmetics brands Benefit and Shiseido.

2016

We acquired 51% of TGP, which has the highest store network of its kind in the Philippines at more than 2,000 community drugstores.

2018

Our biggest acquisition to date which was structured as a share swap with Dairy Farm Intl. Ltd. valued at around ₱18bn. The stores are under the banners of The Marketplace, Shopwise, Shopwise Express and Wellcome.
We were appointed exclusive franchisee of Pet Lovers Centre Singapore, the biggest pet chain in Singapore.
We invested in a convertible note issued by B2B platform Growsari Inc, equivalent to 28.6% of the company upon conversion.

2020

We launched our own e-commerce platforms:

We acquired 100% of Cebu-based Rose Pharmacy from Dairy Farm Intl. Ltd, which operates mostly in the Visayas and Mindanao.

Contributions to the
Sustainability
Development Goals

Robinsons Retail actively takes into account the Sustainability Development Goals as a framework in its operations and targetive initiatives on Sustainability.

Highlights

Inclusive Workforce
  • Over 18,000 Direct Hire Employees
Women Empowerment
  • Workforce Composition of 70% female employees
TGP Community Drugstores
  • 1,057 SKUs of Generic Medicines
  • Empowering 539 Franchisees of TGP and Ministop
Robinsons Supermarket’s Program
  • 100 mothers under the Wellness Moms Program
  • 121 World Vision Beneficiaries
  • 599 Farmers in the Farm to Table Program
  • 9,158 SKUs sourced from SMEs
  • 1,177 products with biodegradable packaging
  • 19.2% reduction in energy consumption with Water Loop Airconditioning System in Robinsons Supermarket Capitol Hills
Investment in Growsari
  • Serving over 20,000 Sari-Sari Store owners