Meadows officially launched in PH
In collaboration with the DFI Retail Group, we formally launched the official entry of the Meadows brand in the Philippines at Shopwise in Parañaque City last December.
Meadows is DFI Retail’s multi-awarded brand of high quality food and drinks, home and kitchen essentials, and health and beauty products sourced from all over the world and sold at great value.
“Using a customer-centric approach, we have developed an extensive range of Meadows products that we are confident to delight our customers. With Meadows, customers can enjoy high quality and great tasting products at affordable prices and we are delighted to have Meadows available now in Philippines,“ said Choo Peng Chee, DFI Retail Director and CEO for Food, who was present at the launch. Mr. Choo is also a Director of Robinsons Retail.
“We are very happy to partner with DFI Retail in bringing Meadows to the Philippines. Consistent with our vision of bringing joy to the Filipino shopper, Meadows represents more than just a brand on the shelf but a commitment to quality living and a guarantee of value for every peso spent,” said Robina Gokongwei-Pe, President and CEO.
Present at the launch were Robinsons Supermarket Merchandising Director Mai Magleo, DFI Retail Own Brand Director Fann Yuen, Shopwise and The Marketplace General Manager Kerwin Legarde, Mr. Choo, Ms. Gokongwei-Pe, COO Stanley Co, DFI Retail Own Brand Head Hetty Leung, and Robinsons Easymart General Manager Erneliza De Jesus.
Meadows is now available at Shopwise, The Marketplace, Robinsons Supermarket, and Robinsons Easymart stores throughout the country.