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The Generics Pharmacy


The Generics Pharmacy, Inc. (TGP) traces its beginnings to 1949 when Pacific Pharma, a German importer and wholesaler of medicine, was founded. Ten years later, the company was bought by the Liuson family. In 1983, Pacific Pharma realized that the high prices of branded medicine made it impossible for most Filipinos to afford quality healthcare. Wanting to make a difference, Pacific Pharma shifted its focus to affordable but quality generic medicine. The 1990’s saw a significant push for generics with the passing of the Cheaper Medicine Act. With the concurrent shift in market preference, the company ventured into retail and opened the first TGP store in 2001. Six years later, in 2007, TGP adopted the franchise business model, one of the pillars of its success  which jumpstarted  the growth of outlets.

TGP was the first to offer 100% generics while other drugstores sold 90% branded and only 10% generic medicine. In 2016, Robinsons Retail, through its subsidiary South Star Drug, Inc., acquired 51% of TGP. Todate, TGP has reached an unprecedented milestone with 1,900 stores all over Luzon, Visayas and Mindanao - the largest network of drugstores in the country.

Awards:

  • HALL OF FAME Outstanding Filipino Franchise of the Year (Retail: Medium Store Category), 12th Franchise Excellence Awards, 2013
  • Best Overall Marketing Campaign of the Year (Retail Medium Category), 12th Franchise Excellence Awards, 2013
  • Best in Franchise Support, Entrepreneur Franchise Awards 2013
  • 2012 Torchbearer Award for Health and Charitable Services, Lighthouse
  • Multi-Awarded Retail Brand, Francorp Top 20 Award, Francorp 2012
  • 2012 HALL OF FAME Outstanding Filipino Retailers (Specialty Retailer Large Category) by the Philippine Retailers Association
  • Fastest-Growing Franchise (Honorable Mention), Entrepreneur Franchise Awards 2012
  • 2011 Galing Likha-Kalusugan Award (Franchise Network of Generics Pharmacies), Philippine Institute for Development Studies
  • 2010 and 2011 Most Outstanding Filipino Franchise Award (Retail: Large Category), 11th Franchise Excellence Awards in 2011
  • Outstanding Achievement in Entrepreneurship (Large Scale), Agora Awards 2011
  • 2011 Outstanding Filipino Retailers (Specialty Retailer Large Category) by the Philippine Retailers Association
  • 2010 Most Outstanding Generic Medicines Chain of Drug Stores (National Awards), Dangal ng Bayan 2010
  • Benjamin Liuson as Bossing, PLDT Bossing Ako Awards 2010
  • Benjamin Liuson as 2010 Entrepreneur of the Year, Ernst & Young
  • Top 10 Entrepreneur of the Year, Entrepreneur 2009
  • 2008 and 2009 Most Promising Filipino Franchise of the Year (Retail Category), 10th Franchise Excellence Awards, 2009
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