Our Company

Company Profile

Robinsons Retail Holdings, Inc. is one of the largest multi-format retailers in the Philippines. We operate a diverse brand portfolio with the following major formats: supermarket, department store, do-it-yourself, drugstore, convenience store, consumer electronics and appliances, toys, one-price concept store, international fashion and beauty specialty stores, and specialty coffee shops.

From the company’s beginnings with the first opening of Robinsons Department Store in 1980 at Robinsons Place Manila, we have gained presence and have established consumer trust in major cities and communities across the archipelago. In 2017, we reached a store network of over 1,700 stores alongside more than 2,000 franchised branches of The Generics Pharmacy, which we acquired in 2016.

To fulfill our part in nation-building, we strive to foster meaningful relationships with various business partners and create career opportunities for our diverse workforce. As we expand, we usher in the growth of modern retail in previously untapped markets. We engage both global and local suppliers to deliver safe and high quality merchandise to our customers, while implementing a holistic business development strategy geared towards corporate sustainability amidst a dynamic economic landscape.

We establish strong ties with leading mall developers in the country and serve as anchor tenants for Robinsons Malls which operates 47 malls in the country as of end 2017. With our 40% stake in Robinsons Bank, one of the fastest growing commercial banks in the Philippines today, we are exploring ways to enrich synergies between the bank and retail.

We constantly aim to incorporate new and innovative technologies into our operations. In December 2017, we acquired a minority stake in BeautyMNL. We have likewise strengthened our presence in the e-commerce space with our partners, Lazada, Zalora and honestbee. We also embraced cashless and mobile payment platforms through collaborations with Mynt and Smart as we introduced GCash and PayMaya in a number of our stores.

Data analytics has likewise become part of our business strategy, which we operationalize through our Loyalty and Financial Products Division. With over 1.2 million Robinsons Rewards Card members, we have found ways to better understand our shoppers and delighting them with products and services that are responsive to their needs and preferences.

Capitalizing on our positive growth trajectory, we at Robinsons Retail continuously strive to tackle new horizons in the Philippine retail industry.


Our vision is to strengthen our foothold as a leading and trusted multi-format retailer in the Philippines.


Our mission is to:

o Provide exceptional quality products at competitive prices and excellent service to our customers;

o Offer meaningful business opportunities to our stakeholders;

o Establish strong nationwide presence; and

o Provide a professionally-managed work environment.

Our Brand Websites