Leading Australian food retailer Woolworths partners with Robinsons Supermarket, The Marketplace and Shopwise to bring the Woolworths brand to the Philippines. Established in 1924, Woolworths is Australia’s most valuable brand with over 1,000 supermarkets on the continent.
The launch gives Filipino customers the “Taste True Australia” with over 150 products across various grocery categories. Woolworths products are currently available in thirty-five stores, with more stores in the pipeline scheduled to house the brand within the year. Customers may also purchase these exclusive goods through GoRobinsons.ph, the Group’s e-commerce platform, whose mobile app can be downloaded in iOs and Google Play.
“Australia is globally recognized as a reliable supplier of superior quality products so it is with confidence that we bring in world-class products from Woolworths to the Philippines. We want to share with our customers these household favorites from Australia. It has always been our thrust to continue offering new products that will excite our shoppers every time they visit our stores. Woolworths’ values are also consistent with the Robinsons Supermarket Group’s focus on health and wellness.” said Jody Gadia, Managing Director of Robinsons Supermarket, Shopwise and The Marketplace.
Andrew Goudie, Woolworths International General Manager said: ‘We are thrilled to partner with the Robinsons Retail’s supermarket group and launch the Woolworths brand throughout the Philippines. Woolworths products reflect changing needs across many popular grocery categories where consumers are looking for not only trusted Australian quality, but healthier options. We are confident the range will be a great addition to Robinsons Supermarket, The Marketplace, and Shopwise stores and we look forward to partnering with Robinsons Retail to deliver Woolworths product innovations into the Philippines.”
Australia and the Woolworths brand are globally renowned for being a trusted supplier of safe, quality Australian products that adhere to strict, world-leading manufacturing standards. Woolworths has also embraced the trend towards healthier eating and is committed to innovation, ensuring products are produced with no artificial flavors and colors, reduced salts, sugar and fats, and more whole grains and fibers.
Australian Ambassador Steven J. Robinson AO said: "I am very pleased that products from the Woolworths brand are now available locally. This partnership between Woolworths and Robinsons Retail Group adds to strengthening the ties between our countries, especially as we celebrate the 75th Anniversary of diplomatic relations. I look forward to Australians and Filipinos enjoying these products as much as Woolworths’s customers do across their stores in Australia.”