Robinsons Retail’s Supermarket business is the largest in its portfolio and is composed of the following banners: Robinsons Supermarket, The Marketplace, Robinsons Easymart, and Shopwise. Collectively, the supermarkets target a broad market through inclusive options, from budget items to premium products, through its differentiated formats. Working closely with partner vendors, charities, government and non-government organizations, the Supermarket segment contributes to various initiatives on social involvement and community engagement.
Robinsons Supermarket is the Philippines’ first mainstream supermarket anchored on health and wellness. Putting forward locally sourced produce, health-oriented campaigns, and a color-coded system by the Food and Nutrition Research Institute for certified healthy products, the supermarket aims to empower customers through diverse selections. In June 2020, Robinsons Supermarket became the first format to launch under Gorobinsons.ph, Robinsons Retail’s very own group-wide e-commerce platform.
Robinsons Easymart is a standalone mini-mart store that brings quality products closer to homes. Smaller than the typical supermarket, it is conveniently located in residential areas and offers both basic food and non-food items.
To be the supermarket of choice known for fresh and healthy food, clean hygienic stores, competitive prices and excellent customer service.
To educate and empower its customers on their choice of food and products that promote healthy living.