Toys"R"Us PH caps first Junior Toy Crew program

Toys"R"Us Philippines completed its first Junior Toy Crew program, which ran from April to June 2025, bringing kids together for a series of 3-day workshops at selected Toys“R”Us stores in Metro Manila.

Structured like a summer job experience, the program gave kids an interactive in-store experience, taking part in activities like assisting staff, interacting with customers, testing toys, and joining creative play sessions. The program also featured a partnership with SuperPark Philippines in May, helping grant the wishes of five beneficiaries of Make-A-Wish Philippines.

“We designed this program to introduce kids to real-life environments where play and learning intersect. It’s a hands-on way to foster creativity, communication, and confidence,” said Deputy General Manager Christine Yturralde-Sanchez.