Benefit Trinoma debuts new global store concept in PH

Benefit Cosmetics reopened its store at TriNoma in Quezon City on April 24, 2026, relocating from the third floor to a new space on the first floor of the mall. The reopened store introduces Benefit’s new global store look to the Philippines and is among the first in Asia to feature the updated design.

“For beauty, the store experience still matters because customers want to try products, ask questions, and discover what works for them in person. Benefit has always had a vibrant and distinct personality as a brand, and this reopened store gives customers a more accessible space that brings that energy to life,” said Group General Manager Carmina Quizon.

Benefit TriNoma is the second standalone Benefit Cosmetics store under Robinsons Retail’s beauty portfolio, which also includes 6 Shiseido and 3 Clé de Peau Beauté stores, alongside the Beauty Section of 50 Robinsons Department Stores.

Present at the ribbon-cutting ceremony were Benefit Cosmetics Southeast Asia Senior Marketing Manager Gary Neng and Philippines Sales and Education Manager Catherine Arnaldo; Group GM Quizon; Ayala Malls TriNoma General Manager Russell Jay Flores and Senior Leasing Manager Leeanne Caimol; and Store Operations Manager Sheinna Gonzaga.