Shopwise Bike Fest gathers close to 3,000

Shopwise gathered nearly 3,000 cyclists and fitness enthusiasts for its second annual Shopwise Bike Fest on May 18, 2025 at the Ayala Vermosa Sports Hub in Imus City, Cavite.

Building on the success of last year’s inaugural ride, the 2025 edition drew participants of all ages and skill levels for a day filled with inclusive cycling activities and wellness-oriented programs.

“The Bike Fest brings our brand purpose to life beyond the store—fostering health, family bonding, and shared experiences. Cycling is a natural fit: it’s inclusive, energizing, and connects all ages,” said Food Segment Managing Director for Big Formats Christine Tueres.